Google Analytics and Growth Marketing
Almost every website uses Google Analytics, what is Google Analytics? Google Analytics is a service offered by Google that helps you understand your traffic and increase your business opportunities.
In my fifth week of CXL Growth Marketing Mini Degree, I started Google Analytics for Beginners by Chris Mercer which is part of the Data and Analytics course. The course contains Google Analytics for Beginners, Intermediate Google Analytics, Google Tag Manager, and Attribution. Google Analytics for Beginners is 9 hours of content.
The course starts with a brief introduction to Google, how to use Google Analytics and when to use it. Answering frequently asked questions and including a tour in the interface.
Briefly, Google Analytics helps in almost every aspect of your business. Answering questions that are always on your mind, who is my consumer? Where is my traffic coming from? How long do they stay on my website? Which part do they like? Which part they do not like?
Eventually, it is all about optimizing your business opportunities and key performance indicators. If you have a website and you are not using Google analytics then you are missing a lot.
Like I mentioned earlier, in my previous assignments, what I love about CXL is that it takes you through all the processes without missing a detail. It is all about your input and output, what you are really capable of doing. CXL helps you to increase your inputs, provides you with resources, and writing about the content and what you learn will make you more focused and persistent.
Where to use Google Analytics?
Google Analytics and Consumer Profile
Usually, businesses assumer their consumer characteristics to build a persona. Who are they, what they do, where are they located on the digital web, what type of content they like, and what are their interests.
Installing Google Analytics on your website will lead you to answer these questions, enhancing your Consumer Profile based on accurate information and not assumptions leading to an increase in your key performance indicators and decreasing your campaign budget.
Google Analytics and Search Engine Optimization
Search Engine Optimization is one aspect of the digital industry, one major aspect. Optimizing your website to be visible for search engines in order to crawl and rank your website is quite challenging.
Google Analytics helps you to understand your customers and finding where they came from, eventually leading to insights that can help you in your next optimization.
Google Analytics and social media.
Was your latest campaign successful? How many users actually visited your website? Where did they come from? All of these questions is answered by Google in your interface.
Google Analytics and Content
It is quite challenging to decide what type of content that you should create and share on your website. Did your audience like your content?
Google Analytics helps you understand whether users liked your content or not. It shows your web pages and how users interact with them by showing how long did they stay and when they bounced back.
Bounce Rate means when a user enters a website and leave, having a high bounce rate percentage will kill your ranking in Google search engines so it is important to maintain a low bounce rate.
Google Analytics and Reporting
What is so great about Google Analytics is that you can almost create a report about anything on your website. Without Reporting, you will never know if you are on the right track or not. Leaving a huge area for assumptions would eventually hurt your budget and key performance indicators.
Here are some reports that you can create using Google Analytics Reports:
1- Real-time Reports: Google makes it easy to track and know everything about users who are active right now on your website. Whether they are surfing the website or buying from your cart.
2- Audience Reports: Knowing more about your audience that visits your website and creating a report that will help you be more specified in your targeting.
Google Analytics and Bounce Rate:
One of the most important factors on websites is the bounce rate. How do you know if your website is successful or not? There are many answers but the easiest one is the Bounce Rate.
Bounce Rate means users who enter your website and leaves without continuing to surfing, bounce rate is essential for search engine optimization.
If you have a high bounce rate, bots will crawl your website and lower the rank in Google ranking as it would assume that you have content that people are not interested in.
What if you have a good user interface and user experience, you create original content, and you highly optimize your website and still, your bounce rate percent is high and you just don’t know why? When websites rank out of their business sector it will eventually lead to a high bounce rate. What if you sell hard copy books and you use a Search Engine Marketing campaign to target people? Instead of targeting users who could be potential and showed an interest in reading you simply chose to target people who search to watch a football match. If someone visited your website he would surely leave in the first five-second as you were never his destination. Instead, focus on targeting keywords that match your industry and users, it is not only about ranking.
There are many usages of Google Analytics, this was my first class and a beginner course and I learned a lot about Google Analytics. Although it is almost one of the hardest in the mini degree as it is too practical but you will know the worth of it upon adding it as a skill on your cv while you know that you are actually good at it.
Next week I will start on Google Analytics Intermediate by Chris Mercer. Diving deep more in Google Analytics, it is a 5 hours course not like the Beginner course which was 9 hours. I hope I finish it this week and write my next assignment on it.